The Nigeria Erosion and Watershed Management Project (NEWMAP) has appointed Aries Concept Nigeria Limited as the communication firm to coordinate strategic communication and sensitisation on erosion control in seven project states.
Sola Akinsiku, Aries Concept’s Communication Expert said that the contract for the consultancy was signed in December 2014 with the Federal Project Management Unit of NEWMAP in Abuja.
“The primary goal of this consultancy assignment is to facilitate the process of coordinating and developing a strategic communication and sensitisation plan that will enable NEWMAP effectively and efficiently mitigate the vulnerability to erosion and support people affected by the impacts of gully erosion in Abia, Anambra, Ebonyi, Imo, Enugu, Edo and Cross River states”.
He added that Aries Concept Nigeria Limited is expected to co-ordinate identified grassroots/local NGOs/CSOs, handling strategic communication and mobilisation within the seven NEWMAP States, mobilising the people to accept NEWMAP principles and better behavioral practices through sensitisation, target meetings and public awareness programmes. The firm would also help inculcate better Land use and practices, while ensuring the communities buy-in to the programmes in support of NEWMAP in providing Erosion Control Interventions at community level.
“We have since commenced the assignment with initial inception activities and will soon commence the field work”. He described the two year consultancy as another evidence of the firm’s expertise in the area of delivering strategic communications for development programmes and corporate organisations.
NEWMAP is designed to achieve greater environmental and economic security. The Federal Government of Nigeria with the support from the International Development Association (IDA) and the Global Environment Facility (GEF) Trust Fund and the Special Climate Change Fund (SCCF) are currently implementing the project. It aims to reduce vulnerability to soil erosion in targeted sub-watersheds. It is a multisector and multi-scale project, Innovative with new approach, and will finance State-led interventions to prevent and reverse land degradation, initially focusing on gully erosion sites that threaten infrastructure and livelihoods in seven States: Abia, Anambra, Cross River, Ebonyi, Edo Enugu and Imo. It will subsequently scale out to other states nationwide
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