Background: Lift Above Poverty Organization (LAPO), a non-profit organisation headquartered in Edo State, is committed to implementing Health-for-all projects, providing livelihood support to rural households, and advocating for gender equality and community participation. Annually, LAPO hosts a Development Forum, a vital platform for stakeholders to address poverty and development challenges. The forum convenes government officials, policymakers, development partners, academia, and civil society organisations to discuss pertinent issues.
Problem: For its 28th, 29th, and 30th Annual Forums held in Abuja, LAPO required the expertise of an Abuja-based corporate event management company to coordinate audio-visual live streaming, photography, hall branding, media coverage, and social media management.
Solution and Activities: LAPO engaged Aries Concept, a corporate event management firm, to execute the consultancy service. Throughout the engagement period, Aries Concept conducted various logistics and communication activities to ensure the success of LAPO’s Annual Forum:
- Coordinated event logistics:
- Secured a suitable venue.
- Managed speakers and special guests.
- Oversaw budget management.
- Implemented venue branding.
- Organized event ushers.
- Managed audio-visual and streaming coordination:
- Coordinated technical teams for proper equipment setup.
- Conducted live streaming and editing for online platforms.
- Produced a high-quality photo book.
- Provided comprehensive photography coverage.
- Conducted pre and during-event social media campaigns:
- Promoted the Annual Development Forum through various social media channels.
Results: The collaboration between LAPO and Aries Concept yielded significant outcomes:
- Increased online attendance.
- Trending hashtags on Twitter, ranging from 1 to 3 during the event.
- Production of a high-quality photo book capturing memorable moments.
Client: Lift Above Poverty Organization (LAPO)
Engagement Period: 2020-2023
Summary: Aries Concept provided comprehensive event management for LAPO’s annual development forums, including audio-visual production and social media promotion.