Background
The Nigeria for Women Project (NFWP) is a flagship initiative of the Federal Ministry of Women Affairs, aiming to support improved livelihoods for women in targeted communities across Nigeria. The project, funded by the World Bank Group with a US$ 100 million investment, is implemented over five years, initially targeting six states across the geo-political zones (Abia, Akwa Ibom, Kebbi, Niger, Ogun, and Taraba). This intervention seeks to enhance livelihood opportunities for 324,000 women in Nigeria.
Solution and Activities
The Nigeria for Women Project (NFWP) engaged Aries Concept Nigeria Limited to support all social and behavioural change communication aspects, addressing key social and cultural constraints on women’s empowerment. The following strategic communication activities were undertaken:
- Developed a behaviour change communication strategy.
- Organized periodic media round-table meetings in the six project states.
- Developed monitoring and implementation plans for the states.
- Produced and aired jingles addressing targeted behaviours in the states.
- Produced toolkits and discussion guides for community and household dialogue sessions.
- Created a series of Information, Education, and Communication (IEC) materials for Women Affinity Groups (WAG).
- Developed beneficiary case studies.
Results:
- Reached over 2 million listeners via radio across the focal states.
- Reached over 5 million viewers via television.
- Reached over 18 million readers via the publication of syndicated news articles in selected national and regional dailies.
- Conducted periodic media roundtables, significantly enhancing media engagement and coverage.
- Increased awareness and understanding of women’s empowerment issues across the targeted states.
- Enhanced participation and engagement of women in livelihood improvement programs.
- Positive shifts in social and cultural norms regarding women’s roles in the communities.
- Improved monitoring and implementation processes for behaviour change initiatives.
- Tangible success stories and case studies showcasing the impact on beneficiaries.
Client: Nigeria for Women Project (NFWP)
Engagement Period: 2022-2024
Summary: Nigeria for Women Project (NFWP): Aries Concept developed and executed a behavioural communication strategy to promote behaviour change and women’s empowerment under the NFWP.